Spuds, art and safety ...

I'm fast becoming an expert in social distancing-themed photo shoots ... such as at this inspirational public art installation unveiling event. Social distancing is an important element of all photo assignments currently. It's essential to demonstrate that your brand is implementing correct protocol, not just for image but because none of us want to spread or catch Coronavirus. I take my responsibilites as a professional photographer seriously and at all times ensure that shoots are following current guidelines to the letter and - just as importantly - that everybody involved is comfortable and feels safe at all times.

The unveiling was of the first public art at Anstey Way in Trumpington, Cambridge. Incorporating the humble Maris Piper potato is pure genius. The artwork, part of the ‘Resonance-Cambridge’ project, is just one piece of an extensive programme of commissioning by #CambridgeInvestmentPartnership (CIP) across its developments.